So by now I’m sure you have all heard about the Snickers bar Super bowl ad that many have called homophobic. The uproar even made Mars inc. pull the ad for future viewing. If you haven’t seen the ad it shows two men working under the hood of a car, one of the men opens a snickers bar and starts chomping on it while he contnues to work on the car. The other man see the bar and starts chomping on the other end of the bar, thy continue eating the bar until their lips meet jut like Lady and the Tramp. The men scream and jump away from each other, realizing they just accidently kissed one of the men suggests they do somethnig “manly”. So each of the men open their shirts and rip off some of their chest hair.
Ok, so on some level this ad is homophobic, but most of all it’s just stupid! You would think if a company was going to spend over 2 million for a 30 second ad they would do some research. First of all, gay men watch the super bowl! Not for the game, but for the commercials! So while the straight men were going to the bathroom, getting another beer or looking for a refill of buffolo wings the gay men were sitting there watching this stupid ad. But what I really don’t understand is why they think it is being “manly” by having the men pull hair from their chest. A guy removing hair from his chest is so GAY! –>